Archive for May 16th, 2009

Swimming Upstream

Rational thinking would have us believe that “casuals” are ruining gaming. Companies like Nintendo and Popcap appeal to the lowest common denominator, spend next to nothing making these games, and make gigantic wads of cash from them.

Thus, making these smaller casual games is more profitable, and so more and more companies make them, abandoning the “better”, more “hardcore” games.

At least, that’s the impression so many have. It’s difficult to even count the number of times “casual games are killing the industry” has been thrown around.

It’s difficult to even fathom how horrifically wrong this idea is, either.

“Casual” games have been on the rise for many years. Some treat it as a passing fad, others herald it as the apocalypse… both are wrong.

Casual games did not suddenly appear out of nowhere. Their creation was carefully engineered to produce large quantities of profit for the companies that created them. (more…)

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