Technically speaking, all blogs are a form of social networking. I type stuff, you read the stuff I type, sometimes you type me back and I read that too, which prompts me to type more stuff, and so forth.
It is a delayed conversation, akin to a forum. There are regulars, friends, a whole community of people that all share something in here. Some of you are here for magery, some of you are simply looking for a way to delay working. Not that I’m criticizing or anything, I used to spend entire shifts playing bubble bobble and tetris.
Point is, I sort of take the role of head administrator. If this was a church, I’d be the head priest, giving sermons, preaching to my flock of eager destruction enthusiasts, and I’d have office hours open for one on one time.
Note: next time a prospective employer asks what your hobbies are, tell them you’re a “destruction enthusiast”. Guaranteed success!
You, the reader, would come in for the daily sermon, nod to those you recognize in the congregation, listen to my speech, then retire to the main atrium for strudel and discuss the day’s lessons, perhaps pointing out flaws, adding your own ideas, and so forth.
But what happens when that group of people gets too big? Going from an audience of hundreds to thousands doesn’t have too much of an impact, but what happens when that number starts reaching into the area of tens of thousands? Hundreds of thousands?
Enter facebook. Say you have a dozen, maybe two dozen contacts. You know these people. They are your friends, you’ve partied with them, traveled with them, gone to school with them. But say that number grows. And grows and grows. Soon, you could very well have a couple hundred so called “friends” cluttering up your facebook. You don’t know many of these people, maybe you took chemistry together once in grade eleven.
Now, all of a sudden, you include them in your social network? The greatest intimate moments you share with facebook is now shared amongst potentially dozens and dozens of people who wouldn’t remember anything about you had you not decided to pretend to be friends.
Blogging isn’t exactly the same thing, but it is similar. My example extrapolates well!
To get right to the heart of the matter, socializing does not scale.
When it’s a small community, it feels intimate. Personal. You see names you recognize, call out to people you know, and you know almost everyone. It’s like a small, rural village. Everyone knows everyone. Your fellow readers, and even I, are like proximal friends. You can swing me a friendly e-mail, I’ll throw one back, perhaps build a post out of it.
Of course, I don’t do nearly as good a job of fostering this sense of community as, say, Larisa does.
But all of that is irrelevant as the size of the social group grows.
Try and picture the difference between 10man and 25man raiding. In 10man, you often know your fellow raiders quite well. Dare I say it, you are friends with them. Expand that to 25man, and that level of intimacy breaks down. Maybe you know a dozen people really well, but the others not so much. About half the raid group simply becomes a stereotype to you. Expand it to 40man, and now the majority of the raid is made up of strangers.
Once a group, whatever their focus may be, reaches a certain relative size, the sense of intimacy drops off. Members start feeling anonymous, rather than friends, and any conversation that used to exist outright breaks down. Where this level is, of course, depends on the person in question. Some can quite comfortably get along with thirty or so people. Some can’t stand more than about three. Nobody can stand fifty thousand.
The group becomes too large, so it stops being a near equal footing discussion. It stops being a forum, the banter dies, and it is replaced by… well, broadcasting.
To go back to the church example, no longer do you show up every sunday and hear me preach my ass off. Now I broadcast to almost a million viewers every week, and you can just stay home, anonymous, and watch me on the TV. Instead of showing up to see a group of people you know, you show up to a sea of unfamiliar faces.
I stop being a friend, a mentor, and simply become a remote, untouchable, unapproachable figure. You feel small, insignificant, and you censor yourself. In a small group you’d speak your mind, but in a larger one you simply say nothing.
Of course, the preacher who suddenly finds themselves speaking to a huge audience begins to censor themselves as well. They start being more careful with what they do, trying not to offend. They become a politician, estranging their audience that once knew them, keeping everything at arms length. Insert whatever reasons you want here, whether it be fear of alienating people, fear of confrontation with offended sheeple, anything you like, they’re all valid.
Happily, CQQ has never been BRK large. I’ve been in production here for a very long time, but I have kept my blog niche in order to appeal to said niche and little else. I like not being mainstream, I like being obscure.
In short, I like talking with people who will talk back, not talking at people who will simply stare and nod at appropriate intervals. I like people who disagree with me (whether they’re ignorant, brilliant, wrong, or French), as it tells me that my flock isn’t a flock.
What I’m about to say may stun many of you.
I have taken steps to try and ensure I retain my obscurity in the past. I have never (and will never) advertise this blog. I do not pimp this blog, I do not spread myself out over the blogosphere in the hopes of increasing readership. If someone links to me or invites me to their podcast, they do so entirely of their own volition.
You can find multiple posts out there on how to increase your readership. I have never done any of those. I picked a format that didn’t look dumb, tried to reduce the barrier to commenting as low as I could get it, and left it at that. I am more than happy with the results, I am more than happy not to be the next BRK.
In fact, I often take steps to actively reduce my readership, or keep it at a level I can keep up with. I post things that are intentionally controversial in order to drive away readers. Sometimes this backfires, I get linked to all over the place, and suddenly I have another thousand people following me. Sometimes I post something light and silly, like that time I played WoW for 24 hours straight with no break longer than 15 minutes, and it cost me readers and subscribers. (A win/win situation, that.)
Long time readers will know that I have infrequent updates. I have what I can best describe as sabbaticals, periods where my update frequency will dip significantly, sometimes going for weeks without a single new post. Most of the time this is due to time constraints. (There have been a few times in the history of CQQ where I will outright stop posting for a bit to try and bring the audience down to a smaller level. Times like the disastrous “How to get to Dalaran” post that very well could have launched me into the big leagues. My ultimate rant a month or so back was not one of those, that one was PSYCHOLOGICAL ISSUES OMG STUFF.)
I almost always have time to put a blog post together. I could have a new post up every single day without ever missing a day. I could do that rather easily, to be perfectly honest.
But.
What I do not have time for is responding to such an update schedule. If I put up a new post every day, I simply wouldn’t have time to respond to comments or emails. I wouldn’t be able to keep it up without a significant time investment, time that I simply cannot spare. I have a hard enough keeping up with everything as it is, which is quite frankly embarrassing.
Consider that at his height, BRK spent over an hour a day simply reading his emails, let alone responding to them, let alone comments on the blog. I absolutely do not have that amount of time, and I know no one who does.
So, I post infrequently, I leave week long gaps here and there. Thus my audience remains smaller, at a level where I can keep up with it and still be able to do things like sleep, laundry, or go shopping for toilet paper.
At any given time, I have anywhere from three to eight blog posts already finished, either saved as a draft here online or as a document on my computer. Sometimes I write a new post and publish that, sometimes I use a post I had written days or weeks ago.
To put it succinctly, I post at a rate according to how much time I have to set aside in order to deal with the fallout of those posts. Some weeks I won’t have anything important going, so I have a lot of updates. Some weeks I panic over midterms or essays or something, so updates vanish outright. Some weeks I misjudge and put three posts out in as many days the same week a coworker falls ill and I need to cover some shifts.
Last week, I updated Monday/Tuesday, then went silent. That was due to finals.
This post is going up because I still have three finals to do, and frankly I can only read about the roman empire waging war for so many hours before my head begins to implode. And that’s the last time I’ll pester you with my boring life, I promise.
Besides, some of you have been inexplicably loyal readers here for so long I have shoes that are newer than the posts you’ve read, and I’m one of those guys who thinks it is acceptable to repair my underwear with duct tape when they hit half a decade old.
I’ve had this particular post hiding in my archives since JANUARY. It is time I published it. Even if I basically threw you all the finger and told y’all to shove an albino monkey up your arse with this post… well. We’ve been through good times (ARCANE IS OP YAY) and bad times (ARCANE ISN’T OP WAA), so we’re like a married couple now or something.
Just… if you divorce me… leave the ice cream. I have heartburn and I’m out of tums.
Divorce, pffft. That would be tha day. We’re like an old married couple indeed and you can’t get rid of me that easily. I’ve got a two-month limit on my blogroll, and you’ll have to shut up for that long before I start considering you as missing in action and stop looking. In your case probably even longer, since you’re one of the Stars on my blogging sky, being such a goddamn gifted writer.
About the size of the community… yeah. I still don’t see it as too big or anonymous, even though my readership has grown since I started. For some reason the “numbers” remain silent and the ones who are commenting, taking part of discussion, isn’t much bigger than a raiding guild. I’m surrounded by mostly very familiar faces at the inn, and if I’m writing for anyone except for my own pleasure, it’s for this fairly small and closely-knit circle of people.
Nice post, liked it a lot.
Been reading for a bit now (actually, funny story, been on your blog something like a year ago and thought it was kinda dumb, but then rediscovered it a couple of weeks ago..) and thought I’d just drop a comment.
So yes, thanks for “sharing” (hum..), tis quite interesting to hear a bloggers thoughts about blogging..
Also, I find your “controversial” posts incredibly amusing, and looking at the comment count on your recent “hating post” I am not the only one. You might want to try to invent a new strategy of alienating people from your blog.
So yes, anyways, keep writing, so that I can keep slacking off at work!
Wow, what a jerk, unsubscribe. Wait no, that’s what you want. Whats an anonymous trolling jerk to do? Crafty, you are.
If you want a quit way to drive people away, try excessive personal stuff. Or just keep writing about mages. Those posts are boring. Maybe it’s because I don’t even have a mage alt.
Sadly, Euri, for all your efforts, you still seem to retain quite a few readers.
Me, the trolls, me, some people at the WoW forums that steal your thunder, other miscellaneous people, did I mention me..?
I’ve been reading your blogs for, say, maybe a month or two now- incidentially, I found out about your blog from one of said WoW people that had copied your information.
All I can say is, you’re a master of the cynical/humorous…
Brb ogre killing me.
Ok, ogre is dead.
All I can say is, you’re a master of the cynical/humorous department of writing, ranking (in my own little dementia world) up there with Douglas Adams (HG2G series, where MEANING OF LIFE=42 comes from).
Also:
I KNOW HOW TO GET RID OF READERS!!
DD
~~~
Alright, I just found out that if you type something between those weird arrow symbols, it mysteriously disappears…
Now to rewrite my closing sentence.
Also:
I KNOW HOW TO GET RID OF READERS!!
~~~
*Pulls out flamethrower and bowling ball*
Kind of an odd question, but have you at any point gotten popular enough for completely random strangers to come *seek you out in-game* and message you?
I’d imagine that is the point in which I myself would think I had become too well known. Becoming popular on the internet isn’t always the most awesome thing.
…i’ve had this happen before, actually quite a lot. I remember I made the mistake early on of calling DK’s a bunch of…bitches:( with no real pvp skill or application, this was VERRRRRRYYYYY early into WOTLK.
Unfortunately post stay up a lot longer (forever) so a decked out DK might read a post from 6 months ago and well he might have something to prove, in fact, he might tell his friends too. So basically there was a few weeks where some people in my battleground were “gunning” for me. For some strange reason people take pride in killing me, going to the extent of creating another account to let me know they were gunning for me on my server:) I never minded, especially when DK’s got nerfed and I was able to “rechallenge” DK’s to prove me wrong.
I don’t personally mind people saying, “hey are you the same blackthought who runs NmN? Can I ask you something” as quite honestly it flattering, but at the same time fame has a price, for that reason i changed my name and will not be handing out the new one:)
Speaking from personal experience getting too popular can be a bad thing. I remember real early on in WOTLK I called all DK’s incapable of PvP and soft hitting pansies…or something of that nature. Needless to say for the next few weeks after that post, and up until DK’s got a taste of the nerf bat, would I occasionally get a tell while I was in a BG from an alliance DK telling me he was having fun facerolling me. Come to find out there were more DK readers than I’d have hoped for lol.
I know I’m not ubberly popular, but I know if oyu search “warrior blog” or “wow warrior blog” in google I’m right up there top 1-5. This has translated into an healthy amount of “hey are you the same blackthought who runs NmN? If so can you take a look at my…”
I don’t mind that stuff, after all it’s the reason I created the blog in the first place, but sometimes it could become taxing. Needless to say I’ve changed my name to help avoid too much “fanfare” and simply provide an email (which oddly enough people don’t seam to like to email as much as they like to in game PM).
Excellent post Euri.
Your resident Warrior with no Mage Alt,
Blackthought
and that’s how you double post when you think wordpress has deleted your comments.
I’ve been reading your blog for at least a year and a half now. It was linked to me back in BC by a friend. I came and read your posts, and I laughed, and laughed, and laughed. I also stay very quiet simply because I don’t have the time to respond to it. Though when I was bored a while back, I read many of your old posts simply because, even though they weren’t revelent anymore, they made me laugh.
Facebook has been bothering me for awhile now, and I think you’ve hit on exactly why. I love to share things with friends, but hate broadcasting information. I feel like I have to market myself.
Thanks for the insight, you’ve made my day better.
I don’t even play WoW any more. I just like to read your posts. They’re always interesting and even if I don’t like what you’re talking about, the way you go about it is worth reading. I’ve been reading your ramblings since BC came out and I expect to be reading you long past cataclysm.
Get over it
I LIKE hearing about your boring life …
I think the first blog post of yours I read was levelling with fire. It had lots of pics about killing things with fire. And some information, I guess, that I sort of read a little bit of maybe.
It’s the style, really, that appeals. You’re fun to read.
The WoW stuff? It’s nice to see intelligent discussion on that, I suppose, but … that’s not why I’ve got this site bookmarked.
This blog needs more arguments/debates/diatribes about the annoying, bitchy, backstabbery that is Dana Walsh. And what Jack would do to here, were he a fire/arcane/pewpew mage.
Yes, I watch 24, too. And the fact that someone who writes some funny things on the internet does also makes me feel a very creepy sense of camaraderie. The kind of which I can’t get with my IRL friends because all they want to do is drink beer and get shot down by women, laughing at me for even mentioning any nerdy online games.
I live a life of secrecy and shame. You’re my only true friend.
Here’s some math. Take all the people who comment regularly on your posts. Multiply by two. That’s roughly how many people watch you, read your work, and stick around without commenting. That’s right, a good half of us lurk. I happen to be one of them.
I enjoy your posts. I find that things you do to drive people away make me come back for more. There’s something about your style that I find amusing to read. I’ve been around for a year now and I don’t find myself leaving anytime soon.
So I believe I’ll see you Cataclysm, with all the lava in the barrens.
Multiply by two? I’d say multiply by 10, or even 100, (depending on overall popularity) and you would probably still be under the mark. The vast, vast majority of people don’t comment on things they read.
I would say euri needs to install statcounter or something like that which flaggs IP addresses and will tell him EXACTLY how many “return” visitors he has, as well as how long they stay on his site…that is if wordpress doesn’t provide stats like that…I know blogspot doesn’t.
Google Analytics
http://www.google.com/analytics/
and Google webmaster tools
http://www.google.com/webmasters/tools/
both provide a lot of good info for tracking, even on blogspot. (I also have a counter, but other than hits, it’s not too useful)
For “popular” blogs, it’s probably a neat thing. For us smaller bloggers, it’s a little saddening.
Quite honestly, I think your blog expands past the niche of mages, like a monster that was hiding under the bed that just got so fat that it now fills the entire room. I have some friends who read this blog every once in a while and find it hilarious, my rogue friend even has plans to attempt playing WoW for 24 hours straight, inspired by an old post here. Unfortunately for him, when he tried a few months ago he literally passed out after around 20 hours, rogues need more stamina, help them Ghostcrawler!
Tough luck, I’m staying!
I’ve been reading this since about april/may 2009, about the time I rolled my mage, and I check for updates every day or two. My favorite post of yours is still the mage talent tree impersonations, which I posted my first comment on:
“What if we… what if we… hit them with fire? Really hard? In the face!!”
Regardless, I read because I enjoy the style. Even in my Uni studies in creative writing there are people who are less interesting than yourself. I don’t even play WoW (anymore, though I still like to see what’s going down in Azeroth) and I still come here to read.
Conclusion; Write a book. You will have problems publishing it and will be hardly noticed but still reach your targeted audience! 2 birds with 1 stone indeed!
I quit playing WoW about 3 months ago (probably temporary at this point) and this is the only WoW blog still on my feed reader. I’ve been reading for a long time and rarely comment. Always a good read. I never expect anything, but usually get amusement.
P.S. – Frost Rules!
I don’t post sporadically on purpose. I’m just a bad blogger =X
I can’t even imagine being so popular you try to make yourself a little more unpopular lol =P
I can see why though, your writing is top notch.
I always felt 10 man raiding was so much more fun than 25 man raiding but the rewards are so much better in 25 mans. Even so, 25 man raids feel more epic to me, does that make sense?
I am more of a troll than anything else with the occasional comment. I came for the magey stuff, I stayed for all the stories. Guess you are stuck with me.
Pfft, go screw. I’m out of here.
.. going slightly off your topic, I don’t understand the fake friends on facespace thing. I am one of those people that avoids the “social” contract as much as possible, I walk away (frequently with a slight groan) when people attempt to fake smile at me and say hi before engaging in useless conversation about cats, the weather, or random other people I don’t really know, or want to know. I dodge extended family members, any gatherings that require more than a few minutes of driving, and pastors pretty adeptly. Why would I want to pretend to care/know about you just because we are online? Why waste the time?
So I saw divorce, heartburn and icecream.
Where’s the make up sex?
[...] Critical QQ explains why fame is not desired, [...]
This is a one of your posts to drive people away eh?
I can’t stand more than one other person in a serious discussion.
Not that I’m very social to begin with, but the third person always interrupts my train of thought. The two end up talking and I never get to say anything.
You indirectly remind me how awful a mage I am, yet I still stick around because I have no sense of self-worth and an unhealthy need for you to acknowledge my existence.
Just like all my other relationships.
*CLING*
Another lurker here. Been reading CQQ for at least 2 years, and posted a comment once, maybe twice.
Maybe.
I hear ya on the more intimate feel of small groups – I’m quitting my current 25 man guild (grinding LK) to go back to an old guild full of friends that just made their first steps into ICC 10. Much more better.
Anyway, I intend to stick around – the entertainment quality of the posts is usually pretty damn good, and I’m a lazy blog reader that doesn’t bother to check for new posts more than about once a week usually, so sabbaticals are no deterrent!
Dammit, this may be my 3rd comment here in 2 years. I need to rein it in.
*goes back to lurking*
I’m totally a lurker on your blog, but this post made me want to comment – not because you’re “pushing me away” or some other nonsensical fantasy like that… I like your writing, and I’m likely to continue liking it because well, it’s you. It’s fun, sarcastic, intelligent, and very unique.
The reason I felt compelled to comment is entirely different. Your description of socialising hit home with me. I have been pondering my (very small) social guild, which was born out of a smallish exodus from my last guild. When I joined my last guild, it was small. We had to pug Kara when we started setting foot in the place. We (my husband and I) joined that guild because we were close with the GM and the guild felt like family. As we raided (and had some of the puggers join our guild because of our friendly, laid-back, and fair attitude) we grew, and about halfway through Naxx, it became what you described. The intimacy disappeared (along with some of the old-time members that didn’t want to raid and didn’t like the direction of the guild), members became anonymous, and the force of cohesion was unable to hold things together. We had a few big drama sessions, one that showed us how our GM had changed to become focused on progression and loot at the cost of friendship, and decided to leave.
Our new guild, founded by my husband and comprised of 13 players, is the exact opposite. It refuses to grow. Not because we’re shut-ins or exclusive, it just isn’t getting any bigger. I love it with all my heart, I know every person in it well, and I know I’ll remain close to them even if the guild itself was to disband.
Anyway, there’s really no point to my comment except to say that your words really rang true with me. Thank you.
[...] at Critical QQ talks about purposely limiting your readership to a level that you, the blogger, have time for. Oh wait, will linking him bring even more [...]
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